Buy 2 Get 1 Free Promo details

Offer excludes Bundles & Kits. Must add 3 eligible items to cart to receive 1 item free. Free item will be the lowest priced product in the cart. Click below for full details.

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    buy 2 get 1 free heros

    the curl essentials you should stock up on during our sale

    • moisture milk

      Moisture Milk

      Moisture Milk

      refreshes & smooths frizz

      $28.00
      $28.00 $28.00
      Add to cart
    • hydration shampoo

      Hydration Shampoo

      Hydration Shampoo

      gentle moisture-rich cleanser

      $21.00
      $21.00 $21.00
      Size
    • Detangling Nectar

      Detangling Nectar

      Detangling Nectar

      detangles with extra slip

      $28.00
      $28.00 $28.00
      Add to cart
    • curl gel
      Bestseller

      Curl Gel

      Curl Gel

      medium hold & flake-free

      $49.00
      $49.00 $49.00
      Size

    Leave-In Conditioner

    7X The Juicy & Double The Definition 

    $28.00
    $28.00 $28.00
    Sale Sold out
    $28.00
    $28.00 $28.00
    Size

    summer must haves

    stock up on these hits for fresh braids, twists & wash & gos

    • Palo Santo Leave-In Conditioner
      Bestseller
      Trending

      Palo Santo Leave-In Conditioner

      Palo Santo Leave-In Conditioner

      moisture-rich & soft curl definition

      $28.00
      $28.00 $28.00
      Add to cart
    • Deep Scalp Detox
      Viral Hit

      Deep Scalp Detox

      Deep Scalp Detox

      purify, purge & balance

      $29.00
      $29.00 $29.00
      Add to cart
    • Palo Santo Medium Conditioner

      Palo Santo Medium Conditioner

      Palo Santo Medium Conditioner

      rich hydration with curl definition

      $26.00
      $26.00 $26.00
      Add to cart
    • curl mousse
      Bestseller
      Wash&Go Pick

      Curl Mousse

      Curl Mousse

      weightless volume & touchable hold

      $23.00
      $23.00 $23.00
      Size

    The PATTERN Blow Dryer

    Experience the freedom & versatility of styling with 4 unique attachments

    $189.00
    $189.00 $189.00
    Sale Sold out
    $189.00
    $189.00 $189.00
    Add to cart

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    OUR MISSION

    We are here to fulfill the beauty needs of the
    CURLY, COILY & TIGHT TEXTURED
    community.

    We are centered around the celebration of Black Beauty.
    We are an active space for uplifting & loving our authentic beauty.
    We are Black-owned & Black-founded.

    Visit our curl guide See our story
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