H
air Story
((ˈher ˈstȯr-ē)),
noun. a pattern autobiography; a texture adventure; a coil memoir; a curl narrative; a strand song; an epic for edges; a follicle legend
Healthy and hydrated
((ˈhel-thē ən(d) ˈhī-ˌdrāt)),
adjective. where curls & coils are refreshed & thirst no more
Heat damage
((ˈhēt ˈda-mij)),
noun. when heated styling tools permanently alter your natural texture leaving your curls longing for tenderness, love & intensive conditioner
Heat
((ˈhēt)),
verb. where warm wind & gentle volume duet with your pattern; where we energize the possibilities of our curls & coils
Heavy conditioner
((ˈhe-vē kən-ˈdi-sh(ə-)nər)),
noun. a creamy, luscious, invigorating boost that makes coils sing in celebration
Heritage
((ˈher-ə-tij)),
noun. where we find the voice of our ancestors reminding us that our hair is our inheritance; where our curls are our tradition; where freedom is our birthright; where we celebrate our roots.
Hydration Shampoo
((ˈhī-ˌdrā-shən sham-ˈpü)),
noun. where curls & coils dance in a cleansing, liquid sunshine
High porosity
((ˈhī pə-ˈrä-sə-tē)),
noun. hair with wide open cuticles that consumes moisture but can quickly lose it; where indulging your hair in products that help lock in moisture will help you continue to rock your pattern
Honor
((ˈä-nər,)),
verb. to speak to your curls the language of esteem; to bestow upon your pattern reverence and admiration; to recognize the worthiness of your roots; to return to the ceremony of caring for your curls
Honor Your Pattern
((ˈä-nər ˈyor ˈpa-tərn)),
verb used with object. where hair care & self-care gather in the living room; how we celebrate the ceremony of our curls
I
ntensive Conditioner
((in-ˈten(t)-siv kən-ˈdi-sh(ə-)nər)),
noun. where coils indulge in thorough & concentrated quality time
J
uicy and joyful
((ˈjü-sē ən(d) ˈjȯi-fəl)),
when curls are poppin’; when coils rejoice; succulent bliss in every PATTERN
Jumbette
((ˈjəmb-ˈret)),
noun. extravagant care for your hair; large sizes of our formulas that lavish your curls with PATTERN; style, treat & wash in abundance
K
inky
((ˈkiŋ-kē)),
adjective. an elaborate mosaic of coils & curls; a spark of curl electricity
Kitchen
((ˈki-chən)),
noun. the place at the nape of the neck where curls & coils gather to lean their elbows on the countertop & party
L
eave-in conditioner
((ˈlēv-ˈin kən-ˈdi-sh(ə-)nər)),
noun. moisture lotion that lingers to make itself at home with your freshly washed curls & coils; a refreshing and restorative hair pick-me-up; treat your curls, treat yourself
Legacy
((ˈle-gə-sē)),
noun. the gift of our history; how our curls & the texture of our hair tell the story of our people; the culture, language, & love passed down to us
Low porosity
((‘lō pə-ˈrä-sə-tē)),
noun. hair with tight cuticles that needs high amounts of water & moisture; where indulging your hair in plentiful water, steam & proper conditioning can help your hair live its most juicy & joyful life
M
anifesta
((ˌma-nə-ˈfe-(ˌ)stō)),
noun. a poetic PATTERN statement of purpose; a lyrical affirmation to celebrate the legacy of our history, our hair, our beauty, and our joy
Medium conditioner
((ˈmē-dē-əm kən-ˈdi-sh(ə-)nər)),
noun. a soft, smooth, strengthening boost that makes curls dance to their own unique rhythm
N
atural texture
((ˈna-chə-rəl ˈteks-chər)),
noun. the authentic, individual, bend, curve, & angle of your hair’s shape, feel & pattern
Pineapple
((ˈpī-ˌna-pəl)),
noun. congregate your curls on the top of your head with a satin or silk scrunchie or scarf; give your curls a chance to rest, recover & prepare for style & inspiration
Porosity
((pə-ˈrä-sə-tē)),
noun. your curl pattern’s native language; how your curls want to love & be loved
R
etention
((ri-ˈten(t)-shən)),
noun. curls that have found their health & voice; textured hair that maintain length & moisture with gentleness, love & intention
Rock your pattern
((ˈräk yər ˈpa-tərn)),
verb. the world is your hair’s runway; you are royalty & you always wear our crown; let your curls & coils shine their own sparkle
S
calp Care
((ˈskalp ˈker)),
noun. steep your scalp in gentleness; stay in touch with your skin & your roots; a healthy scalp is your foundation
Sealing
((ˈsēl-iŋ)),
verb. massage your curls with serum or styling cream; finishing a style by sealing your strands with the gift of moisture & shine
Serum
((ˈsir-əm)),
noun. a sacred space for your scalp; a mantra of meditation for your hair
Shape Shift
((ˈshāp ˈshift)),
verb. a tight texture mythology; a coil legend; a curl saga; our identity is an attitude of originality
Shower
((ˈshau̇(-ə)r)),
noun. a moment of peace, a moment with yourself, a place to restore & replenish; a place to reset while you cleanse, condition & hydrate your tresses so you can emerge refreshed
Shrinkage
((ˈshriŋ-kij)),
noun. when your curls gather close, arm in arm, curl in curl, & whisper to each other
Silk Press
((ˈsilk ˈpres)),
noun. a smooth texture symphony
Slippage
((ˈsli-pij)),
noun. when your hair talks slick & walks smooth
Stretching
((ˈstrech-iŋ)),
verb. coils extending their limbs & reaching for the sun; taking up every inch of space they deserve
Stripping
((ˈstrip-iŋ)),
verb. the act of removing moisture from your strands; curls deprived of moisture & hydration; thirsty coils in need of intense treatment
Styling
((ˈstī-liŋ)),
noun. where our curls dance & pose, strut & play; where your coils & tight texture are always in fashion; where our hair walks a runway we built ourselves
Style Your Pattern
((ˈstī(-ə)l ˈyor ˈpa-tərn)),
verb used with object. be a moment & a movement; be brilliant, be playful; be curly, be coily, be free
T
ight texture
((ˈtīt ˈteks-chər)),
noun. your curl birthright; your coil legacy; a wealth of history written in every strand
Transitioning
((tran(t)-ˈsi-shən)),
verb. a season of growth; an opportunity to embrace the change in your curls; a hair evolution; a welcome home to your pattern
Treatment
((ˈtrēt-mənt)),
noun. where curls, coils, & tight textures experience the rhythms of repair & restoration; a meeting place for curls & coils to renew & rebuild
Tresses
((ˈtres-ez)),
noun. curls unbound; opulent tight texture; coils always ready for an adventure
Virgin hair
((ˈvər-jən ˈher)),
noun. curls, coils & textured hair relishing in their natural state; a return to the DNA of your pattern
W
ide Tooth Comb
((ˈwīd tüth kōm)),
noun. blow dryer attachment. how your curls can boost, lift, & raise their voice