2. ELIGIBILITY: Open to residents of the 50 United States and D.C., 18 years of age and older as of November 15, 2021, except for employees of PATTERN Beauty ("Sponsor"), The Edit Media Group ("Administrator"), M.A.C. Cosmetics their affiliates, subsidiaries, and agencies (collectively "Promotion Parties"), and members of their immediate family or persons living in the same household. Void where prohibited.
  3. HOW TO ENTER: The PATTERN x MAC Giveaway (the “Sweepstakes”) begins on November 15, 2021 at 9 am PST through November 18, 2021 at 11:59 pm PST. To participate and enter this Sweepstakes, individuals will need a mobile device (g., mobile phone or tablet) that can access the Internet and uses either the Apple or Android platform. Additionally, individuals will need to download the Instagram application from their mobile device’s app store and sign-up for an Instagram account (“Instagram Account”) if you do not already have an Instagram Account.  Creating an Instagram Account is free.  By submitting your information and creating an Instagram Account, entrants are required to agree to the Instagram terms of service and privacy policy.  If you do not agree to Instagram’s terms of service and privacy policy, you cannot create an Instagram Account or participate in this Sweepstakes via Instagram.  Next, individuals will need to follow Pattern’s Instagram Account “@PatternBeauty”.  To enter via Instagram, during an Entry Period (see above), follow the call-to-action provided in any advertising for the Sweepstakes on how to receive an entry.  The call-to-action for this Sweepstakes will require entrants to: (i) “Like” and “tag” three (3) friends in the Sponsor-provided photo posted from Sponsor’s Instagram Account, along with the unique hashtag “#PATTERNxMAC” and #sweepsentry., and (ii) entrants must also post Sponsor’s Instagram Post to their Instagram Stories, tag Sponsor (@patternbeauty) along with the hashtag # PATTERNxMAC and #sweepsentry. Failure to include the hashtag “#sweepsentry” and “#PATTERNxMAC” or otherwise including a disclosure that the entrant is entering a sweepstakes within their post may result in entrant being disqualified from the Sweepstakes in Sponsor’s sole discretion.  Sponsor may not receive entries that fail to strictly follow the posting instructions set forth in these Official Rules and Sponsor is not responsible for failure to see or receive an entry. NOTE: Sponsor may not receive entries from Instagram users with “private” account settings (i.e., user has set their Instagram Account so that only people the user has approved can view their photos) due to the way Instagram operates its service.  Messages not received by Sponsor will not be entered into the Sweepstakes.  By including the hashtag “#sweepsentry” and “#PATTERNxMAC” in the comment section of the Sponsor-provided photo, entrants are confirming their acceptance and agreement to these Official Rules. 


Limit of two (2) entries per person (regardless of method) will be accepted during each Entry Period (one comment per Sponsor-provided post within the entry period).  Subsequent attempts made by the same individual to submit multiple entries by using multiple or false contact information or otherwise may be disqualified.  Entries generated by a script, computer programs, macro, programmed, robotic or other automated means are void and may be disqualified.  Entries that are in excess of the stated limits, incomplete, illegible, corrupted, damaged, destroyed, forged, false, lost, late or misdirected, deceptive or otherwise not in compliance with the Official Rules may be disqualified from the Sweepstakes, at Sponsor’s sole and absolute discretion.  Illegible and/or incomplete entries and entries submitted by entrants who do not meet the eligibility requirements (including all requirements with respect to age and residence) are void.  Those who do not follow all of the instructions or abide by these Official Rules or other instructions of Sponsor may be disqualified.  Sponsor may not receive entries that fail to strictly follow the posting instructions set forth in these Official Rules and Sponsor is not responsible for failure to see or receive an entry.  Sweepstakes Entities are not responsible for any changes or unavailability of the Instagram service that may interfere with the Sweepstakes (including any limitations, any restrictions, or any conditions on Sponsor’s ability to use such services for the Sweepstakes as set forth herein that are not acceptable to Sponsor) or ability of entrant to timely enter, receive notices or communicate with Sponsor via Instagram, in which case Sponsor, in its sole discretion, may terminate or modify the Sweepstakes.  In the event of a dispute concerning who submitted an entry, the entry will be declared to have been made by the registered account holder of the email address associated with the account for the potentially winning entrant, but only if that person meets all other eligibility criteria or if that person is the approving parent or legal guardian of a minor participant who meets all of the eligibility criteria.  A registered “account holder” is defined as the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization  (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.  Potential winners may be required to provide Sponsor with proof that he/she is the registered account holder for the email address associated with the account for the potentially winning entry.  If a dispute cannot be resolved to Sponsor’s satisfaction, the entry will be deemed ineligible.  Any damage made to any website or the Instagram service will be the responsibility of the registered account holder of the email address for the account submitted at the time of entry.  Sponsor may run multiple campaigns, contests, sweepstakes or other promotions simultaneously.  Entry into one (1) campaign, contest or sweepstakes does not constitute entry into any other.

  1. DRAWING: A random drawing will be conducted on or November 19, 2021 by Administrator to select the winners from among all eligible entries received. Odds of winning depend on the number of entries received. Potential winner[s] will be notified by Instagram Direct Message (“DM”) and must reply to @patternbeauty within 2 days of the date notice is sent or such other date set by Sponsor. Failure to respond within the applicable time period will result in forfeiture of prize and Sponsor shall have the option to award the prize to an alternate winner. The return of any prize notification or prize as undeliverable may result in disqualification and an alternate winner may be selected. All income taxes resulting from acceptance of prize are the responsibility of winner. By entering this sweepstakes, entrant accepts and agrees to these Official Rules and the decisions of the Administrator, which shall be final in all matters. Acceptance of a prize also constitutes permission to the Promotion Parties to use winner's name and likeness for marketing purposes without further compensation or right of approval, unless prohibited by law. All federal and state laws apply.
  2. LIMITATION OF LIABILITY: By entering this sweepstakes, entrants waive all right to, and hold the Promotion Parties harmless from, any claim, liability, loss, damage (including punitive, incidental, and consequential damages), or expense (including attorneys' fees) arising out of or in connection with participation in this sweepstakes or the acceptance, use, or misuse of any prize. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. Promotion Parties will not be responsible for: late, incomplete, or incorrect entries; an entrant's failure to receive prize notices due to entrant's spam, junk e-mail, or other security settings or for entrants' provision of incorrect or otherwise non-functioning contact information; technical, hardware, or software malfunctions, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled, or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or used in this sweepstakes; by any human error which may occur in the processing of the entries in this sweepstakes; or any typographical, technological, or other error in the publishing of the offer, administration of the sweepstakes, or announcement of the prize[s]. If, in the Administrator's opinion, there is such an error, or there is any suspected evidence of tampering with any portion of the sweepstakes, or if technical difficulties (including viruses and bugs) compromise the integrity of the sweepstakes, Sponsor reserves the right to request that the Administrator, in its sole discretion, cancel or modify this sweepstakes in a manner deemed appropriate by the Administrator. In the event of termination, winners will be selected from among all eligible entries received as of date of termination. In the event a dispute arises as to the identity of a potentially winning entrant, entries will be declared made by the name on the online entry form.
  3. PRIZE[S]: Three (3) confirmed winners of the Sweepstakes will each receive the following prizes: one (1) PATTERN x M.A.C “Holy Grail Kit” (ARV of $35), one (1) PATTERN Curl Gel 25 fl oz (ARV of $42), one (1) PATTERN Styling Cream 25 fl oz (ARV of $42), one (1) PATTERN Styling Custard 15 fl oz (ARV of $25), one (1) PATTERN Scented Candle (ARV of $20), one (1) PATTERN Jumbo Zip Pouch (ARV of $30), one (1) PATTERN Hair Tools Kit (ARV of $35). Total prize value: (“ARV”) of $229.00. Prize consists of only those items specifically listed as part of the prize. Limit one prize per family or household. No substitution or transfer of prize permitted by winner. Sponsor reserves the right to substitute a prize of equal or greater value. All prizes will be awarded. If a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Only three (3) alternate drawings will be held, after which the prize will remain un-awarded.
  4. CHOICE OF LAW AND FORUM: Entrant agrees that all matters arising out of or relating to this sweepstakes and these Official Rules are governed by, and construed in accordance with, the laws of California, without giving effect to any of its conflict of laws provisions thereof. Entrant further agrees that any legal suit, action, or proceeding arising out of or relating to this sweepstakes and these Official Rules shall be brought exclusively in the applicable federal or state courts located in Los Angeles,
  5. PRIVACY: Information submitted with an entry is subject to the Privacy Policy stated on To read the Privacy Policy, click here.
  6. WINNERS LIST: To receive a list of the winner, send a stamped self-addressed envelope to: “PATTERN x MAC Sweepstakes”, Pattern Beauty, LLC, 222 Pacific Coast Highway, 10th Floor, El Segundo CA 90245 within sixty (60) days of expiration of the Entry Period or via email to “”. For a copy of these Official Rules, send a legal-size, self-addressed, stamped envelope to: “PATTERN x MAC Sweepstakes”, Pattern Beauty, LLC, 222 Pacific Coast Highway, 10th Floor, El Segundo CA 90245 prior to the end of the Entry Period. 
SPONSOR: Pattern Beauty, LLC, 222 Pacific Coast Highway, 10th Floor, El Segundo CA 9