STRAND & STYLE

tight texture testimonials

Tight-Texture Testimonials

Coilies & tight-texture customers share their honest reviews of PATTERN products.

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Styling Sessions: Kia's Holiday Two-In-One Style

Styling Sessions: Kia's Holiday Two-In-One Style

Influencer Kia Marie shows us how to achieve the ultimate holiday hair styles. From wash to twist out to a sleek pin-back and a pompadour, here's how to slay this season with PATTERN Beauty.

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winter hair care braids protective style

Winter Hair Care 101

The temperatures have dropped & the snow is falling. PATTERN stylists offer the best advice for winter hair care.

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The Ultimate Holiday Shopping Guide

The Ultimate Holiday Shopping Guide

Whether you're shopping for an afro-wearing auntie or the cousin with tightly-packed corkscrew curls, we've got it all. Shower must-haves, super st...

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Style In Seconds: Tracee's Sleek Slick-Back Bun

Style In Seconds: Tracee's Sleek Slick-Back Bun

PATTERN Founder/CEO Tracee Ellis Ross shows us how she slicks it back and lays it smooth. 

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Quarantine Quick Styles

Quarantine Quick Styles

Running late to your next Zoom call? Whip up a natural coil bun in seconds.

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