STRAND & STYLE

tight texture testimonials

Tight-Texture Testimonials

Coilies & tight-texture customers share their honest reviews of PATTERN products.

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The Ultimate Holiday Shopping Guide

The Ultimate Holiday Shopping Guide

Whether you're shopping for an afro-wearing auntie or the cousin with tightly-packed corkscrew curls, we've got it all. Shower must-haves, super st...

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OUR 1ST YEAR

OUR 1ST YEAR

Celebrate our 1st birthday with a journey down memory lane.

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The PATTERN Story

The PATTERN Story

Learn how Tracee’s 10-year-plus dream of building a hair care business came to be.

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Big News!

Big News!

Styling products launching 6/19 6am PST. Hear the good word from founder Tracee Ellis Ross.

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HAIR STORY SPOTLIGHT: PATTERN SOCIAL TEAM ADRIANE JAMISON

HAIR STORY SPOTLIGHT: PATTERN SOCIAL TEAM ADRIANE JAMISON

Big chop? Read about her experience & tips for transitioning your hair.

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