<p><span style="background-color:transparent;color:hsl(0, 0%, 100%);"><strong>STRAND &amp; STYLE</strong></span></p>



Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.

Product Education

Inside the ingredients. Behind the formulas. Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.

Styling Sessions

Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.

Tracee's Must-Haves

Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.

Hair Care

Keep your hair healthy & hydrated, juicy & joyful with beauty insights, transitioning tutorials & routines to give your strands the love they deserve.