STRAND & STYLE

How to Cocktail Curly Hair Products

How to Cocktail Curly Hair Products

Master the art of mixing & matching leave-ins, stylers & oils to find the perfect combinations for your hair.

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How to Do a Perfect Flexi Rod Set

How to Do a Perfect Flexi Rod Set

Ebony Bomani shows us how to achieve the perfect Flexi Rod Set with PATTERN's Strong Hold Gel, Hydration Shampoo, Intensive Conditioner & tools.

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Mother’s Day Gift Guide

Mother’s Day Gift Guide

We’ve gathered some of the most iconic Black moms as inspiration for this Mother’s Day Gift Guide.

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Hair Porosity Strand Test

Hair Porosity Strand Test

We break down how to do the porosity strand test and find the best PATTERN products for your hair.

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Ask the Expert: Ebony Bomani Answers All Your Hair Care Questions

Ask the Expert: Ebony Bomani Answers All Your Hair Care Questions

You asked, we've answered. Our Brand Educator Ebony Bomani has been seeing your questions on Instagram, Twitter & YouTube and is here to answer! Trouble transitioning? Not to worry. Product problems? We got you.

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Travel or Trial: Meet Our Teeny Weens

Travel or Trial: Meet Our Teeny Weens

Whether you’re looking to sample the full line or pack your bags for a quick getaway, grab the must-haves & mini tools to keep the curls poppin’.

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