STRAND & STYLE
Discover expert hair care advice, popular hairstyles, beauty tips, how-to videos & the best ways to care for your curls.
The latest drops, breaking news & hair happenings from PATTERN Beauty. You don’t want to miss out!
News, Product Education
Introducing the Jumbette Stylers | Pattern Beauty
We all know that size matters, especially when it comes to curly hair products. The...Read more
In Honor of Our Ancestors: Juneteenth
Read “Juneteenth” — a beautiful poem written by PATTERN poet Amena Brown to commemorate the U.S....Read more
OUR 1ST YEAR
Thank you to our PATTERN community for an amazing first year! From our CEO/Founder Tracee...Read more
Inside the ingredients. Behind the formulas. Everything you want to know about our highly-effective products, tools & accessories, plus how we keep your hair juicy & joyful.
Swoop & slay. Define & moisturize. Hydrate & hold. Learn the latest styles & how to care for your crown from experts & naturals just like you.
Our CEO/Founder shares her go-to routines, must-have products & the not-so-secret tricks to unleashing the best curls in your own bathroom.
Keep your hair healthy & hydrated, juicy & joyful with beauty insights, transitioning tutorials & routines to give your strands the love they deserve.